our vision

Words are powerful. Language may not always reflect reality, but it determines what we see
and what we don't see. 'Hispanic' is a static demographic concept and cultural barrier. It is about the past and undercuts the transformative experiences American Latinos go through as they live in America.


An outdated label not originated from
within the culture but imposed from without


Not legitimate citizens. The others.
Strong ethnic culture and origin.
Not inclusive of diverse background.